CTRL+Z

An AMFI group project with +20 people, all from different departments working together on a concept for the future. Our vision was to create a brand identity based on how the generation Z would see the world. How they communicate, how they want to live their lives, how to express themselves through clothing and how they want to be heard. CTRL+Z is a movement for the future genZ, made from recycled items, using deconstruction to make garments more thought through and innovative details for wearability in multiple ways.